Celebrating South African Fashion on a Global Stage
The South Africa Fashion Awards (SAFA Fashion) were founded to honour the creativity, innovation, and influence of South Africa’s fashion industry. From world-renowned designers and iconic models to breakthrough stylists, photographers, and influencers, the awards shine a spotlight on those shaping culture and style both locally and internationally.
In proud partnership with the World Fashion Awards (www.worldfashionawards.org) — the ultimate voice in global fashion — the South Africa Fashion Awards mark a historic expansion of one of the world’s most prestigious fashion platforms into Africa, with South Africa chosen as the first destination.
Our Mission
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To celebrate and amplify the talent of South African fashion designers, models, influencers, and creatives.
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To provide a platform that bridges South African fashion with global audiences, ensuring our stories, culture, and creativity are seen and celebrated worldwide.
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To inspire the next generation of creatives by showcasing the richness of African identity through fashion.
Our Values
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Excellence: Recognising those who push boundaries and set new standards in fashion.
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Innovation: Highlighting bold ideas and fresh voices reshaping the industry.
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Culture: Championing South Africa’s heritage and influence on global style.
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Community: Using fashion as a force for positive change and social impact.
A Celebration with Purpose
The South Africa Fashion Awards are not only about glamour and recognition — they are about giving back. This year’s awards proudly support the Diamond Children’s Foundation, raising awareness and providing resources to help homeless children across South Africa.
Looking Forward
As we launch the 1st Annual South Africa Fashion Awards in 2025, we stand at the beginning of an exciting journey — one that will grow to become the continent’s most respected and influential fashion celebration. Together with our partners, sponsors, and the public, we are committed to elevating South Africa’s place in the global fashion conversation.
