Black Crown Partners with the 1st Annual South Africa Fashion Awards to Celebrate Culture, Style, and Elevated Experiences
Sandton, Johannesburg – The South African fashion landscape is set to reach new heights on Saturday, 4 October 2025, as the 1st Annual South Africa Fashion Awards (SAFAs) take place at the iconic Hotel Sky, Sandton. The glamorous red-carpet celebration, produced in partnership with the internationally renowned World Fashion Awards, will bring together designers, models, celebrities, influencers, and cultural tastemakers for a night dedicated to honoring the creativity, innovation, and influence of the fashion industry.
In a landmark collaboration, Black Crown, one of South Africa’s fastest-growing premium beverage brands, has been announced as the official sponsor of the event. Known for its bold identity, distinctive flavour, and cultural relevance, Black Crown has consistently positioned itself at the intersection of lifestyle and self-expression. Sponsoring the SAFAs represents a natural alignment between the brand’s ethos and the spirit of fashion as an art form and cultural force.
Elevating the Fashion Experience
The South Africa Fashion Awards aim to establish a prestigious platform that not only celebrates established designers but also uplifts emerging talent. With the full backing of the World Fashion Awards Group, the SAFAs will position South African design excellence on a global stage, showcasing the country’s creativity, resilience, and influence in shaping international fashion narratives.
As the awards make their debut, Black Crown’s sponsorship ensures that the event will be remembered for more than just its dazzling gowns and runway spectacles. Guests attending the SAFAs can expect an immersive experience curated to mirror Black Crown’s philosophy of pausing the grind to celebrate life’s rewarding moments. From the moment attendees’ step into Hotel Sky’s luxurious venue, they will be welcomed into an atmosphere of sophistication, connection, and refreshment.
A Statement from Black Crown
Kyle Moorgas, Marketing Manager at Black Crown, shared the brand’s official statement on the partnership:
“Black Crown is proud to partner with the inaugural South African Fashion Awards as an official sponsor, marking the first annual awards ceremony of its kind that Black Crown will be involved in. In keeping with our purpose of encouraging the ambitious and driven individuals to pause the grind and choose joy, Black Crown will celebrate excellence by bringing elevated moments of refreshment and connection to the event through signature welcome drinks, bespoke gin trolley set-up, and a photo-worthy experience designed to inspire user-generated content. Together with the SA Fashion Awards, we look forward to creating a premium celebration that honors both fashion and culture.”
Crafting Memorable Moments
The SAFAs will not only celebrate the best in South African fashion but also offer guests an elevated hospitality experience. Black Crown’s signature welcome drinks will set the tone for the evening, offering guests a refreshing start to the celebration. The brand’s bespoke gin trolley set-up will provide an interactive twist and allow attendees to experience a crafted African premium beverage signaling parallels of creativity & individuality with the world of fashion.
Equally exciting is the photo-worthy Black Crown activation, designed to inspire user-generated content that will light up social media timelines throughout the evening. Guests will be invited to capture moments of joy and glamour, sharing them with a wider audience and further amplifying the cultural significance of the event.
Fashion Meets Culture
The SAFAs’ partnership with Black Crown underscores a growing recognition of the role fashion plays in shaping culture. From the streetwear revolution to haute couture, fashion in South Africa is a reflection of resilience, identity, and the bold redefinition of style. It is fitting that a brand like Black Crown, which celebrates the spirit of the ambitious and driven individuals while advocating for moments of joy, stands alongside the industry at such a pivotal event.
Beyond the glamour, the awards are expected to become a key platform for industry development— opening doors for designers, strengthening ties with international markets, and spotlighting South Africa’s creative economy. By backing this initiative, Black Crown not only cements its place as a cultural partner but also contributes to building a legacy of recognition and celebration for fashion in South Africa.
Looking Ahead
As the countdown to 4 October 2025 begins, anticipation for the South Africa Fashion Awards continues to grow. With Black Crown on board as the official sponsor, the event is
positioned to deliver a unique blend of luxury, creativity, and cultural pride. Guests can expect a night where artistry meets authenticity, and where every detail reflects the shared values of excellence, joy, and innovation.
For Black Crown, this partnership represents more than just brand visibility, it is an opportunity to reinforce its role as a driver of cultural celebration. For the South African fashion industry, the SAFAs signal a new era of recognition, prestige, and international relevance.
On the night, as South Africa’s most stylish gather under the glittering lights of Hotel Sky, one thing will be certain: fashion, culture, and celebration will take center stage, elevated by Black Crown.