Mentos Returns as Sponsor of the 2nd Annual South Africa Fashion Awards 2026
The South Africa Fashion Awards has announced that Mentos has renewed its partnership as an official sponsor for the second consecutive year, ahead of the 2nd annual ceremony taking place on 3 October 2026 at Hotel Sky in Sandton. The continued collaboration reflects Mentos’ ongoing support for South Africa’s vibrant fashion industry and its commitment to celebrating creativity, individuality, and bold self-expression.
As one of the country’s emerging fashion recognition platforms, the South Africa Fashion Awards celebrates the designers, innovators, and creative leaders shaping the future of South African style. The awards honour excellence across the fashion ecosystem—from visionary designers and rising talents to the stylists, creatives, and industry professionals whose work continues to influence both local and international fashion culture.
Mentos first partnered with the awards in 2025, bringing its signature spirit of freshness and fun to the celebration while supporting one of the evening’s most prestigious honours. The collaboration contributed to a memorable evening that celebrated bold creativity and innovation within the fashion industry, reinforcing the brand’s natural alignment with the spirit of design and cultural expression.
First introduced in 1932, Mentos has become a globally recognised brand known for its iconic chewy candy rolls and refreshing gum. Over the decades, the brand has expanded its product range to include a variety of Candy Rolls flavours, including the NEW Mentos Discovery 14 Flavours, Mini Rolls, and Incredible Chews, offering flavour-packed experiences enjoyed across generations. Built around a philosophy of openness, positivity, and social connection, Mentos celebrates moments that bring people together—values that resonate strongly within the world of fashion, where creativity, individuality, and culture intersect.
“Mentos is delighted to return as a sponsor of the South Africa Fashion Awards for the second consecutive year. Fashion is one of the most powerful forms of self-expression and cultural influence, and South Africa continues to showcase extraordinary creativity on the runway and beyond. As a brand that celebrates freshness, bold thinking, and individuality, Mentos is proud to support the designers, innovators, and visionaries who are shaping the future of South African fashion. We look forward to celebrating the incredible talent that continues to elevate the industry.”
Lauren Burmeister, Marketing Manager Mentos South Africa.
South Africa’s fashion industry continues to grow in global visibility, with designers increasingly showcasing African aesthetics, heritage, and craftsmanship on international stages. Platforms such as the South Africa Fashion Awards play a vital role in elevating these voices while celebrating the entrepreneurial spirit and creative excellence that drive the industry forward.
By welcoming Mentos back as a sponsor, the South Africa Fashion Awards continues to strengthen its partnerships with brands that share a passion for creativity, innovation, and cultural expression. These collaborations contribute to the growth of a vibrant fashion ecosystem while creating meaningful moments that connect designers, industry leaders, and audiences.
As anticipation builds for the 2nd annual South Africa Fashion Awards, the ceremony promises another remarkable evening dedicated to recognising excellence in fashion design and celebrating the creative minds shaping the future of South African style.
Taking place at Hotel Sky in Sandton on 3 October 2026, the event will once again bring together the country’s leading designers, fashion houses, stylists, media, and cultural tastemakers for a night that honours the power of fashion to inspire confidence, express identity, and influence culture.
