Mulberry brings back a cult classic with Cynthia Erivo fronting the Roxanne revival
On 8 September, British fashion house Mulberry is turning back the clock while looking firmly ahead, relaunching its Roxanne bag — the early-2000s favourite once seen dangling from the arms of Kate Moss, Alexa Chung, and Mary-Kate Olsen.
First introduced in 2004, the bag’s punk-tinged Y2K aesthetic has been reimagined for 2025 with four new incarnations, while the original style continues to be available through The Mulberry Exchange, the brand’s circular resale platform.
Two versions — the Roxanne and Small Roxanne — stay close to the blueprint: chunky brass buckles, attitude-laden detailing, and the craftsmanship of 44 individual pattern pieces cut and assembled by Mulberry artisans. Both can be slung over the shoulder or worn crossbody, designed to balance nostalgia with modern utility. Joining the line-up are the Roxanne Shoulder Bag and the Mini Roxanne Shoulder Bag — lighter, sleeker silhouettes that reflect today’s appetite for versatility without losing Mulberry’s signature hardware.
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Roxanne Shoulder Bag (Chocolate Suede) – £1,495
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Small Roxanne (Oak NVT) – £1,295
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Mini Roxanne (Black High Shine Leather) – £995
To mark the relaunch, Mulberry turned once again to photographer Tim Walker, who conjures a surrealist world rich in colour, texture, and theatrical whimsy. Styled by Kate Phelan, the campaign stars Cynthia Erivo — the Wicked actor and a rare EGOT winner (Emmy, Grammy, Tony) with three Oscar nominations to her name.
In Walker’s dreamlike tableaux, Erivo poses in warped interiors — rope swings, grand fireplaces, and kaleidoscopic carpets — embodying what Mulberry calls “the spirit of Roxanne”. The images are paired with a video series, Mulberry Moments, where Erivo sits down with journalist Recho Omondi (The Cutting Room Floor) for eight intimate conversations exploring identity, memory, and emotion in fashion. Erivo recalls her earliest Mulberry, her upbringing in London, and how clothing, like music and performance, is charged with feeling.
The result is a campaign that positions the Roxanne not just as a bag, but as a touchstone of British style heritage — reborn for a generation that grew up with it, and for a new one discovering it for the first time.
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