CULTNAKED AW24 — THE RETURN OF REBELLIOUS GLAMOUR
In a season awash with quiet luxury, Cultnaked has chosen a different path: the unapologetic return of rebellious glamour. As the female-founded label unveils its Autumn/Winter 2024 collection, the brand beloved by Tyla, Dua Lipa, Kendall Jenner, Hailey Bieber and Katy Perry is ready to reignite the party spirit — just in time for the incoming season of soirées and flashbulbs.
Founded by Mary Furtas, the London-based Ukrainian creative and activist named to the Vogue Business 100 Innovators, Cultnaked emerged from a simple idea: clothes for hard-working, hard-playing women who refuse to choose between impact and elegance. Furtas, a social media darling with 80k followers, has cultivated a loyal following of 115k on Cultnaked’s own Instagram by championing pieces that fuse sensuality with strength.
Partywear With Purpose
The AW24 collection sharpens Cultnaked’s signature blend of architectural tailoring and barely-there seduction. Think power-cut suiting dripping in molten metallics, corseted mini dresses sculpted to perfection, slashed satin gowns, and velvet co-ords that command the room.
For a generation of women increasingly reclaiming fashion on their own terms, Cultnaked offers not just clothes — but a declaration of intent. “It’s about owning your moment unapologetically,” Furtas says. “These are pieces made to be remembered.”
A Global It-Girl Perspective
Though rooted in Ukrainian craftsmanship, Cultnaked’s creative lens is decidedly global. Now based in London, Furtas straddles the worlds of activism, culture, and luxury fashion with ease — and it shows in her approach.
The brand’s sustainability ethos (produced in limited quantities, crafted to last) nods to conscious consumerism, while its celebrity-studded fanbase cements its place at the centre of contemporary pop culture.
The New Uniform for the Season Ahead
As the international fashion circuit pivots from summer minimalism to autumn maximalism, Cultnaked stands ready to lead the charge. With its AW24 collection, the label has become the ultimate arsenal for the party season — for women who want to look formidable, feel unforgettable, and still dance until dawn.