Black Crown Marks the Evolution of the Crown as Official Sponsors of the 2nd Annual South Africa Fashion Awards
Sandton, Johannesburg – Every iconic brand reaches a defining moment where evolution becomes part of its story. For Black Crown, that moment arrives in 2026.
Black Crown has officially confirmed its return as an official sponsor of the 2nd Annual South Africa Fashion Awards, taking place on Saturday, 3 October 2026 at Hotel Sky, Sandton.
Returning for two consecutive years, the Black Crown and South Africa Fashion Awards partnership extends beyond sponsorship. It reflects a shared appreciation for craftsmanship, originality and the pursuit of excellence.
Produced in partnership with the internationally recognised World Fashion Awards Group, the South Africa Fashion Awards has become an event that celebrates designers, creatives, models and innovators redefining African fashion on the global stage.
The Evolution of the Crown
Once in a while there has to be a change in the way we see and look at things. In the way we express ourselves. A new crown, a modern take of an icon.
A new chapter, derived from the same story.
A new way of celebrating craftsmanship.
A reset that refines the identity. An elevated design.
A new way to put your #CrownOnIce with the same taste.
Black Crown Gin & Tonic is the perfect blend of real African gin and a refreshing tonic fused together to create a crisp taste. An elevated design to match a superior crafted liquid. This is the new Black Crown, a symbol of African excellence.
Where Fashion Meets Craftsmanship
Fashion has always been about more than clothing. It is a language of identity, craftsmanship and culture. Every collection tells a story of evolution, making the South Africa Fashion Awards the natural environment for Black Crown to reveal its own.
As guests gather to celebrate the country’s most influential designers and fashion pioneers, they will also experience the next chapter of Black Crown through a series of premium brand experiences curated to reflect the spirit of the occasion.
Candice van den Bosch, Beyond Beer Brand Director, shared the brand’s official statement on the partnership:
“Black Crown is proud to return as an official sponsor of the 2nd annual South African Fashion Awards, continuing our partnership with a platform that celebrates the creativity, innovation, and cultural influence of South African fashion. In keeping with our purpose of encouraging creators to pause the grind and put their crown on ice, Black Crown will once again celebrate excellence by bringing elevated moments of refreshment and connection to the event through signature welcome drinks, a bespoke gin trolley set-up, and a photo-worthy experience designed to inspire user-generated content. As a brand which embodies creativity, our purpose is to support and highlight emerging artists and give them a platform to showcase South African art.
Through our continued collaboration with the SA Fashion Awards, we look forward to further solidifying Black Crown’s presence within the fashion and lifestyle space while creating a premium celebration that honours both fashion and culture.”
Celebrating a New Chapter
As anticipation builds towards the 2nd Annual South Africa Fashion Awards, Black Crown returns with more than a refreshed look. It returns with renewed ambition, an elevated identity and the same superior crafted liquid that has always defined the brand.
On 3 October 2026, guests won’t simply experience another awards evening. They will witness the evolution of the crown – a celebration of premium craftsmanship, contemporary African design and the moments that remind us to pause, celebrate and wear our crown with pride.
About Black Crown:
Black Crown was born in 2020 as ABinBev Africa’s first ever spirit innovation. It is a perfect blend of real African gin and a refreshing tonic fused together to create a crisp taste. An elevated design to match a superior crafted liquid. Black Crown was born from this spirit. Its crown has become a symbol of premium African craft and a badge worn by those who embrace their roots with confidence. To drink Black Crown is to make a statement that I know who I am, where I come from, and the value I carry but true icons never stand still. They evolve with the people who wear them. As a new generation redefines what African pride looks like, Black Crown is reimagining its most iconic symbol. Not to leave its heritage behind, but to carry it forward.
About South African Breweries:
The South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers. At SAB it’s always about more than the beer. We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa’s largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption. SAB is one of South Africa’s admired companies and corporate brands. The company operates 7 breweries and 42 depots in South Africa, a total workforce of approximately 5 000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish.