About SAFA
Celebrating South African fashion on a global stage — in partnership with the World Fashion Awards.
Celebrating South African Fashion on a Global Stage
The South Africa Fashion Awards (SAFA) were founded to honour the creativity, innovation, and influence of South Africa's fashion industry. From world-renowned designers and iconic models to breakthrough stylists, photographers, and influencers, the awards shine a spotlight on those shaping culture and style both locally and internationally.
In proud partnership with the World Fashion Awards — the ultimate voice in global fashion — the South Africa Fashion Awards mark a historic expansion of one of the world's most prestigious fashion platforms into Africa, with South Africa chosen as the first destination.
- ◆To celebrate and amplify the talent of South African fashion designers, models, influencers, and creatives.
- ◆To provide a platform that bridges South African fashion with global audiences, ensuring our stories, culture, and creativity are seen and celebrated worldwide.
- ◆To inspire the next generation of creatives by showcasing the richness of African identity through fashion.
Excellence
Recognising those who push boundaries and set new standards in fashion.
Innovation
Highlighting bold ideas and fresh voices reshaping the industry.
Culture
Championing South Africa's heritage and influence on global style.
Community
Using fashion as a force for positive change and social impact.
The South Africa Fashion Awards are not only about glamour and recognition — they are about giving back. The awards proudly support the Diamond Children's Foundation, raising awareness and providing resources to help homeless children across South Africa.
As the South Africa Fashion Awards grows into an annual platform, it stands committed to elevating South Africa's place in the global fashion conversation — together with partners, sponsors, and the public.