L'OR Espresso Brings Premium Coffee Culture to the South Africa Fashion Awards

Johannesburg, South Africa — L'OR Espresso South Africa has partnered with the second annual South Africa Fashion Awards, strengthening the premium coffee brand's connection with design and contemporary South African culture.

As an official sponsor, L'OR Espresso will deliver a curated coffee experience at the awards ceremony, taking place at Hotel Sky in Sandton on 3 October 2026.

The partnership will place the brand among designers, models, creators and industry leaders, giving guests the opportunity to experience L'OR Espresso in a fresh, culturally relevant way.

For L'OR Espresso, the South Africa Fashion Awards provides a highly relevant platform to bring its premium positioning to life and engage the audience with an appreciation for style, taste and self-expression.

Fashion is about expression, creativity and craft, which makes it a natural space for L'OR Espresso. We want to add something memorable to the occasion and give guests a premium L'OR experience that feels completely at home in the world of fashion.

— Mbulelo Mashilo, Brand Manager, L'OR Espresso South Africa

A Curated Coffee Experience

During the awards, L'OR Espresso will host a dedicated tasting activation, inviting guests to explore selected blends, distinctive flavour profiles and fashion-inspired coffee serves.

The activation will add a sensory dimension to the evening, while creating digital and social content opportunities that extend the partnership beyond the event itself.

We want to create a L'OR moment that feels as considered and memorable as the fashion on the night.

— Mbulelo Mashilo, Brand Manager, L'OR Espresso South Africa

Celebrating South African Craft

Now in its second year, the South Africa Fashion Awards recognises the designers, models, creatives and innovators contributing to the growth of the country's fashion industry. The platform celebrates established talent and emerging voices while supporting greater visibility for South African fashion.

L'OR Espresso's support helps us create a more engaging awards experience while expanding the platform we provide for South African fashion talent. The partnership is a natural fit because both fashion and L'OR value creativity, craftsmanship and the pursuit of excellence.

— The South Africa Fashion Awards

The partnership expands L'OR Espresso's presence within South Africa's lifestyle landscape, connecting the brand more closely with taste, style and culture.

The second annual South Africa Fashion Awards will take place at Hotel Sky, Sandton, on 3 October 2026.

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